Q&Q: Lev Manovich & Steven Johnson

We’ll be dealing with these two theorists next week, both of whom are interested in the idea of an “interface” and how interfaces within identifiable media forms, as well as media forms themselves constitute culture and practice.

Reamalgamergence: Understanding Media

“For any medium has the power of imposing its own asumption on the unwary. Prediction and control consist in avoiding this subliminial state of Narcissus trance. But the greatest aid to this end is simply in knowing that the spell can occur immediately upon contact, as in the first bars …

Old Folks Just Don’t Understand

“ Hot media are , therefore, low in participation, and cool media are high in participation or completion by the audience. Naturally, therefore, a hot media like radio has very different effects on the user from a cool medium like the telephone.” In this passage, McLuhan is trying to convey …

Media is our Religion

“On the one hand, in experiments in which all outer sensation is withdrawn, the subject begins a furious fill-in or completion of the sense that is sheer hallucination. So the hotting up of one sense tends to effect hypnosis, and the cooling of all sense tends to result in hallucination.” …

Medium > Message > Medium

“It is the medium that shapes and controls the scale and form of human association and action. The content or uses of such media are as diverse as they are ineffectual in shaping the form of human association. Indeed, it is only too typical that the “content” of any medium …

Fields of Vision

As our proliferating technologies have created a whole series of new environments, men have become aware of the arts as “anti-environments” or “counter-environments” that provide us with the means of perceiving the environment itself. What was McLuhan referring to when he said  “the arts”? As a student at Cornish, I …

Ambiguity is the Medium

[I]t is the medium that shapes and controls the scale and form of human association and action. The content or uses of such media are as diverse as they are ineffectual in shaping the form of human association. Indeed, it is only too typical that the “content” of any medium …

Art and Tech: PTA Moms Who Needed To Start Getting Along Last Year

“As our proliferating technologies have created a whole series of new environments, men have become aware of the arts as “anti-environments” or “counter-environments” that provide us with the means of perceiving the environment itself.” (14) McLuhan brings in an argument about two opposing sides on the topic of environments. On …

Social Control

Hot media are, therefore, low in participation, and cool media are high in participation or completion by the audience. Naturally, therefore, a hot media like radio has very different effects on the user from a cool medium like the telephone. The in-depth of McLuhan passage was the analyzation of “Hot” media …

Fight Me, McLuhan

“As our proliferating technologies have created a whole series of new environments, men have become aware of the arts as “anti-environments” or “counter-environments” that provide us with the means of perceiving the environment itself.” (14) Since I was having a hard time understanding exactly what McLuhan was trying to say, …